's NFL Stream Wins Ad Dollars As Buyers Cut Linear TV Budgets.
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The 10 Biggest Convergent TV Moments of 2022
Interactive Advertising Bureau
For the First Time Ever, Linear Pay TV Drops Below 50% in US
Streaming services advertising in 2023: what marketers should know
U.S. CTV Ad Spend Exceeds $1B-Per-Month Milestone 08/17/2023
Future of TV Briefing: How CTV ad spending grew in Q3 2022 - Digiday
Mark Ritson: Even at $5m each, Super Bowl ads make sense - here's why
Super Bowl 2024—ad, brand guide to CBS, Nickelodeon and TelevisaUnivision broadcasts
Future of TV Briefing: How CTV ad spending grew in Q3 2022 - Digiday
Television deals, ratings generate record-setting NFL revenue - BNN Bloomberg
Yes, Streaming TV Really Can (Eventually) Replace Cable
WGA Strike: The Issues, Movies & TV Shows Affected & How Long It Might Last – Deadline
Why Streaming Services Are Pushing Subscribers to Ad Tiers. With better margins on ad-supported offerings, entertainment companies find themselves incentivized to usher consumers to those plans. : r/cordcutters
