Nike, Pepsi dominate nontraditional media exposure during Super Bowl
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![333 Steve Mariucci [49ers] Photos & High Res Pictures - Getty Images](https://media.gettyimages.com/id/579908612/photo/former-san-francisco-49er-head-coach-steve-mariucci-on-the-red-carpet-at-the-4th-annual-nfl.jpg?s=612x612&w=gi&k=20&c=_snT84vtVigMRS9AoVCokUoM96AIlRaF54Gd-7Pf25A=)
