PDF) New media, branding and global sports sponsorship
Why Coke, Pepsi and Budweiser Are Not Advertising During the Super Bowl
Super Bowl Ads, and More Super Bowl Ads?
Nike, Pepsi dominate nontraditional media exposure during Super Bowl
Nike, Pepsi dominate nontraditional media exposure during Super Bowl
MediaPost – News and Conferences for Media, Marketing and Online Advertising Professionals
MediaPost – News and Conferences for Media, Marketing and Online Advertising Professionals
Pepsi's Halftime Show Goes National Campaign
Pepsi Will No Longer Sponsor Super Bowl Halftime Show - Sports Illustrated