Why the Super Bowl is losing the 18-49 demographic
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The NFL's 2017 ratings slide was mainly fueled by white viewers and younger viewers
Escape From 2020: A Case To Separate Sports And Politics For More Fans And Higher Ratings
Declining Super Bowl Viewership: Will it Maintain Most-Watched Event of the Year? — AMT Lab @ CMU
Why the Demographic Won't Die
NUMBERS DON'T LIE! NFL AUDIENCE, ESPECIALLY 18-49 YO MEN, IS CRATERING!
Viewership and Ratings, Person of Interest Wiki
NFL viewership fell in nearly all demographics and all regions in 2016
NFL ratings plunge amid Black Lives Matter messaging, competition from NBA, NHL - Washington Times
Declining Super Bowl Viewership: Will it Maintain Most-Watched Event of the Year? — AMT Lab @ CMU
Fall TV: Forget Trying to Please All, Narrowcasting Thrives - TheWrap
