Elevate Sports Ventures and Hive: Super Bowl LVI Telecast Generates $170 Million in Equivalent Media Value for In-Game Sponsors – Blog & Insights
Live From Super Bowl LVI: On Eve of Big Game NBC Sports Talks Unique Efforts, Tech Advances
Fastest ball carriers of Super Bowl LVI
Study: Super Bowl delivers US$170m worth of brand exposure for sponsors - SportsPro
Super Bowl LVI: Tracking every ad
Custom study from NFL, Nielsen found 208 million watched Super Bowl LVI - ESPN
NBC and TrackMan's partnership to bring enhanced ball tracking and stats to Super Bowl LVI - TrackMan Golf
Inside the NFL's Pro Bowl Test of Real-Time Tracking Data
PGA Tour Selects TrackMan Tracking Solution
Inside the NFL's Pro Bowl Test of Real-Time Tracking Data
SVG SportsTech Journal — Fall 2022 by Sports Video Group - Issuu