Women's World Cup Expected to Boost Women's Sports and Brands' Sales – WWD
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A marketer's trifecta: Women, the World Cup and holiday shopping
Nike vs. Adidas: The Battle for Brand Dominance at the 2018 World Cup – Footwear News
Why Don't More Female Athletes Have Signature Sneakers? – Rolling Stone
FIFA 2023: How brands are kicking off the Women's World Cup
Inside Los Angeles' Bidding Process to Host 2026 FIFA World Cup – The Hollywood Reporter
10 Players to Watch During the 2023 FIFA Women's World Cup
Lionel Messi Slips on Sambas for Adidas' Women's World Cup Campaign – Footwear News
FIFA Women's World Cup 2023—see commercials from Nike, Coke, Adidas and more
How to Watch the 2023 FIFA Women's World Cup Online Without Cable – The Hollywood Reporter
Why brands need to play catch up when it comes to opportunities in women's sport, Analysis
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