Bills-Cowboys is most-watched CBS Thanksgiving Day game in 27 years
Football v soccer: can the World Cup win a US TV battle with the NFL?, World Cup 2022
NFL Thanksgiving games averaged 29.7 million viewers, highest since 1998 - NBC Sports
NFL enjoys huge wild-card ratings, with a stronger slate up next: Sports on TV - The Athletic
The NFL's trio of Thanksgiving games were the league's most-watched since 1998
NFL Media on X: 🚨Most-Watched NFL Thanksgiving Day Ever🚨 *Total audience of 138 million -- highest Thanksgiving on record *Avg. viewership of 33.5 million -- highest Thanksgiving Day NFL average on record *
Cowboys Thanksgiving win vs Giants most-watched regular season game ever - Blogging The Boys
Washington-Cowboys Thanksgiving game is most-watched of NFL season - SportsPro
Football, NFL shift toward streaming, away from regular TV
Giants-Cowboys sets NFL regular-season record for viewers