NFL Media (@NFLMedia) / X
Twitter Replaces “Moments” With “Explore” With A Focus On Live Videos - IPG Media Lab
Austin Karp on Twitter: NFL games averaged 16.7 million viewers this season (TV+streaming). Down just 3% from last season. Impressive considering move of Thursdays from linear TV to streaming. Up: Fox, NBC
Twitter First NFL 'TNF' Stream Had 243,000 Average Viewers
NFL sets streaming deal at 5 times what Twitter paid, report says
NFL Network (@nflnetwork) / X
's first NFL stream beats Twitter for average audience size, but total viewership down – GeekWire
Twitter's live NFL stream draws 2 million viewers, average audience of 243,000
ESPN's Monday Night Football Delivers 13.8 Million Viewers, the Second-Most-Watched MNF Week 2 Telecast Since 2014 - ESPN Press Room U.S.
The NFL's ratings are down - but just who exactly isn't watching anymore?
NFL Media on X: 🚨Viewership Record🚨 @Seahawks vs. @Buccaneers Sunday in Munich avg. 5.8 million viewers (TV+Digital) -- most-watched International game on @nflnetwork ever! 2022 delivered @nflnetwork's 3 most-watched International games ever!
NFL Media on X: 🚨Week 1 @NFL Viewership Numbers🚨 Over 121 million fans watch @NFL games during Kickoff weekend! *121.5 million total audience for Week 1 -- up +5% vs. 2021 *18.5
Early Data Suggests Twitter's NFL Live Stream Increased Fan Engagement