We start with the customer and work backwards': The playbook for buying sports rights - SportsPro

The Right Call What Sports Teach Us about Work and Life (Hardcover). The Washington Post sportswriter and New York Times bestselling author of the fascinating (The Wall Street Journal) The Real All Americans presents a love letter to the extraordinary coaches and athletes she has covered over the years and the actionable principles of excellence they embody. Sportswriter Sally Jenkins has spent her entire adult life observing and writing about great coaches and athletes.