TV Ratings in the Streaming Era Explained: Where and How Viewers Watch – The Hollywood Reporter
Programmatic Advertising Trends Q2 2023 - Insider Intelligence Trends, Forecasts & Statistics
Compensating Advertisers After NFL Audiences Missed Estimates
How to Stream NHL Hockey Games (2023)
NFL sets streaming deal at 5 times what Twitter paid, report says
How interactive live streaming is removing the barrier between audience and show, by Eli Stonberg, Hovercast
The NFL's Streaming Strategy Sidelines Fans
How will the arrival of NFL+ impact the streaming wars? - SWBR
How the N.F.L. Used Supercomputers to Solve Its TV Schedule Problems - The New York Times
Stream TV & Movies: Your Guide To Watching Shows Online – IndieWire
Future of TV Briefing: How the Hollywood strikes could end up swinging the upfront to streaming - Digiday
How sports docs reached 'oversaturation' after 'Last Dance' - Los Angeles Times
Report: Streaming Services Spent $303.6 Million on Advertising During NFL Telecasts